Berkley

These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package .

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait.

Safely handle your slippery catch with the Berkley® Coated Fish Gloves.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer.

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

Low stretch formula for greater sensitivity and solid hooksets, Thinner diameter for better lure control, Ultimate Invisibility - The invisible fluorocarbon. Similar refractive index as water so fish can’t see it.

Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp!

Measures up to 22". Durable and lightweight aluminum construction.

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics.

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastic.