Berkley

Premium components. Technique specific blade designs and combinations. Hand tied PowerBait silicone  skirt with extended-shank Fusion19 O'Shaughnessy style hook.

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20% more flexible, for smooth casting and maximum manageability.

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

The Berkley Cherrywood HD combo is blasting out of the past with an updated, more modern spinning reel. Featuring hybrid design rod construction and a light weight graphite, 5-bearing spinning reel, these sensitive combos get the job done.

Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes.

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong, and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes.

Safely handle your slippery catch with the Berkley® Coated Fish Gloves.

Low stretch formula for greater sensitivity and solid hooksets, Thinner diameter for better lure control, Ultimate Invisibility - The invisible fluorocarbon. Similar refractive index as water so fish can’t see it.

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastic.

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait.

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!